Revenue Rehab: It's like therapy, but for your funnel.

Latest Revenue Rehab Episodes

Aug. 10, 2022

CMO Exit Strategies: Fractional CMO

This week we are joined by Alon Waks and Will Scott. Alon Waks is a 4-time CMO/marketing leader and seasoned enterprise software executive, having helped B2B and SaaS companies scale and expand their GTM over 20 years. Alon focuses on inbound,...

Listen to the Episode
Aug. 3, 2022

Voice of the Customer: Understand Your Customers' Needs and Feelings

This week our host Brandi Starr is joined by Vice President of Marketing at Ekos, Christina Kyriazi.  In this episode, Brandi and Christina are tackling the impact and importance of understanding your customers’ needs. A self-proclaimed data...

Listen to the Episode
July 27, 2022

CMO In Residence: Leading at a Venture Capital Firm

This week our host Brandi Starr is joined by CMO in Residence Eric Eden to discuss Leading at a Venture Capital Firm. As the Chief Marketing Officer at InGO, with 20 plus years of experience in technology marketing for internet services and SaaS...

Listen to the Episode
July 20, 2022

Clean Up on Aisle 11: Turnaround Strategies When You've Inherited a D…

This week our host Brandi Starr is joined by Patrick Ward to discuss Turnaround Strategies When You've Inherited a Dysfunctional Team. Our guest, Patrick Ward is the VP of Marketing for , a custom software development consultancy that digitally...

Listen to the Episode
July 13, 2022

Building a Diverse Team: Challenges in Recruiting Diverse Talent

In this episode of Revenue Rehab, Brandi Starr is joined by marketing strategist Carol Grant, who has over 20 years’ marketing experience across multiple areas including product marketing, digital, retail, enterprise, and SaaS. As the CMO at Syndio,...

Listen to the Episode
June 29, 2022

Service-Market Fit: Mastering Market Fit Isn't Just for Product Orgs

This week Brandi Starr is joined by Emily Maxie, CMO at Very, to discuss Service-Market Fit. Emily is a builder who loves solving problems that no one has ever solved before. Emily has led product-market fit strategy at two high-growth tech start-ups,...

Listen to the Episode
June 22, 2022

Finding Your Circle: The Importance of Community for Personal Growth

This week our host Brandi Starr is joined by not one but two experts to discuss Finding Your Circle - The Importance of Community for Personal Growth. Who better to discuss this topic than Matt Heinz of CMO Coffee Talk and Mike Rizzo, the Community-led...

Listen to the Episode
June 15, 2022

Demand Generation: What's Working, What's Not and the Role Messaging …

In the episode “Demand Generation: What's Working, What's Not and the Role Messaging Plays”, Brandi Starr is joined by Jamie Walker, SVP of Global Marketing at Keyfactor.  Jamie is responsible for leading a high-performance marketing team...

Listen to the Episode
June 8, 2022

Customer Advocacy: The Key to Winning at NetNew and Retention

In the episode, ‘’Customer Advocacy: The Key to Winning at NetNew and Retention’’, Brandi Starr was joined by Adrian Chang, Senior Director, Field & Customer Marketing at Mindtickle. Adrian’s experience as an award-winning executive comes...

Listen to the Episode
June 1, 2022

Perfecting the Customer Experience: Addressing the Changing Buyer Jou…

In this episode of Revenue Rehab, Brandi Starr is joined by Yushau Sodiq Vice President of Verint. Yushau is a marketing executive with over 20 years of experience in all things marketing, including digital, product, and operations, his career spans...

Listen to the Episode
May 25, 2022

Celebrate Your Small Wins: Leading to Create a Collaborative Culture

This week our host Brandi Starr is joined by Avnita Gulati to discuss The importance of Celebrating Small Wins and how it leads to Creating a Collaborative Culture. Avnita is the Sr. Director, Global Marketing Ops and Strategy at Visa, Inc. Avnita is...

Listen to the Episode
May 18, 2022

Conscious Uncoupling for CMOs: Moving Sideways to Move Up

In this episode of the Revenue Rehab, Brandi Starr is joined by Adam New-Waterson. Adam is the Startup Executive at HYE Partners. On the couch Brandi and Adam will tackle Conscious Uncoupling and the need to Move Sideways to Move Up and why...

Listen to the Episode
May 11, 2022

The People Part of Leading Marketing: Employee Development and Organi…

In the episode, ‘’The People Part of Leading Marketing: Employee Development and Organizational Competency’’, Brandi Starr was joined by Maija Hurst, a marketing strategist who has worked for big-name brands such as REI and LG to leverage data...

Listen to the Episode
May 4, 2022

Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power

In the episode “Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power”, host Brandi Starr is joined by Ali Jawin, VP of Global Marketing and Lexi Taylor, Director of Content Marketing at The RepTrak Company. Ali and Lexi discuss tackling ..

Listen to the Episode
April 27, 2022

Private Equity Pitfalls: PE Dynamics & How They Can Get in the Way

In the episode “Private Equity Pitfalls: PE Dynamics & How They Can Get in the Way”, Brandi Starr was joined by Jenn Steele, the VP of Marketing at Reprise, a demo creation platform that helps companies sell their product with their product. An...

Listen to the Episode
April 20, 2022

Making of a Brand: Brand is Everything, Everything is Brand

In the episode “Making of a Brand: Brand is Everything, Everything is Brand”, Brandi Starr was joined by Russ Somers, CMO of Lytho. Russ has led marketing for B2B companies including TrustRadius, TrendKite (acquired by Cision), and Invodo...

Listen to the Episode
April 13, 2022

Everyone Has an Opinion: Building Influence Across the Organization

In episode four of the Revenue Rehab podcast, ‘’ Everyone Has An Opinion: Building Influence Across the Organization’’, Brandi Starr was joined by Christina Del Villar, A Silicon Valley Marketing Executive Consultant, and aut...

Listen to the Episode
April 6, 2022

Out With The Old...Or Not: Change Management

In episode three of the Revenue Rehab podcast, ‘’Out With The Old...Or Not: Change Management’’, Brandi Starr was joined by Tiffany Chisholm Okirika, award winning marketing technology leader, and founder and CEO of Skyspace Global, a...

Listen to the Episode
March 30, 2022

Ladylike in the Conference Room: F%$# That, Bring Your Authentic Self

In episode two of the Revenue Rehab podcast, Ladylike in the Conference Room, Brandi Starr was joined by Andrea Lechner-Becker to discuss authenticity in the workplace, and how women in particular, can face more difficult barriers when it...

Listen to the Episode
March 23, 2022

The Anti-Bias CMO: How pro-growth CMOs can help eliminate unconscious…

In episode one of the Revenue Rehab podcast, The Anti-Bias CMO, Brandi Starr was joined by MK Getler to discuss the biases that exist in everyday life, and how these biases also permeate marketing in today’s world. MK and Brandi discussed humans’...

Listen to the Episode
Feb. 24, 2022

IT, the Ally Revenue Teams Need

Not Including IT in Revenue Discussion Can Stifle Growth To marketing leaders IT is more often viewed as a roadblock than an ally. IT is typically thought of as a back-office function focused on governance, security, infrastructure, etc. Rarely is IT...

Listen to the Episode