Revenue Rehab: It's like therapy, but for your funnel.

Latest Revenue Rehab Episodes

27
Sept. 28, 2022

Growth & Scaling: Achieving a Successful Exit as CMO

This week our host Brandi Starr is joined by Meagen Eisenberg, CMO of TripActions. Meagen has spent over 20 years in high-tech, previously at MongoDB (Nasdaq: MDB) and on the board of G2, Terminus and Reactful. Before MongoDB, Meagen was VP of Demand...
26
Sept. 21, 2022

Growth is a Holistic Objective: Measuring Success Across the Revenue Cycle

This week our host Brandi Starr is joined by Duane Dufault, Head of Revenue at SellingSaas & 1build. Duane is a college dropout, construction worker who made a complete shift in his life over a decade ago so he could be home for his kids. He’s sold...
Guest: Duane Dufault
25
Sept. 14, 2022

Secret Sauce of Data: Leveraging Product Data for SaaS Marketing Leaders

In this episode of Revenue Rehab, Brandi Starr is joined by Mona Akmal. Mona is the CEO and co-founder at ,  a  go to market  intelligence  platform  with  a  mission  to replicate  successful ...
Guest: Mona Akmal
24
Sept. 7, 2022

Considering Being a Fractional CMO? Tips to Get You Started

In this episode of Revenue Rehab, Brandi Starr is joined by Angus Robertson. Angus is a fractional  CMO  with  and co-chair  of  the  Comp  TIA  business applications and advisory council. Chief Outsiders...
23
Aug. 31, 2022

Un-Siloed: Leading a Single Revenue Team

This week our host Brandi Starr is joined Helen Baptist, a COO and member of the executive team at PathFactory.  Responsible for all revenue and customer satisfaction, Helen also leads sales, marketing, partnerships, and customer experience and...
Guest: Helen Baptist
22
Aug. 24, 2022

Journey + Process: Unlocking the Values of Existing Customers

This week our host Brandi Starr is joined by Ed Frame founder of Exemplify based in Melbourne, Australia. Ed designed Exemplify to help businesses work with customers that truly appreciate them, with a focus on getting qualified leads that turn into...
Guest: Ed Frame
21
Aug. 17, 2022

Meaningful Pipeline: More Spend is NOT the Answer

This week our host Brandi Starr is joined by Shift Paradigm VP & Sr Principal advisor Jen Anderson-Alonzi where they discuss Pipeline Strategies for CMOs.   Jen Anderson-Alonzi is a CMO and GM with nearly 20 years of experience in...
20
Aug. 10, 2022

CMO Exit Strategies: Fractional CMO

This week we are joined by Alon Waks and Will Scott. Alon Waks is a 4-time CMO/marketing leader and seasoned enterprise software executive, having helped B2B and SaaS companies scale and expand their GTM over 20 years. Alon focuses on inbound,...
Guests: alon waks , Will Scott
19
Aug. 3, 2022

Voice of the Customer: Understand Your Customers' Needs and Feelings

This week our host Brandi Starr is joined by Vice President of Marketing at Ekos, Christina Kyriazi.  In this episode, Brandi and Christina are tackling the impact and importance of understanding your customers’ needs. A self-proclaimed data...
18
July 27, 2022

CMO In Residence: Leading at a Venture Capital Firm

This week our host Brandi Starr is joined by CMO in Residence Eric Eden to discuss Leading at a Venture Capital Firm. As the Chief Marketing Officer at InGO, with 20 plus years of experience in technology marketing for internet services and SaaS...
Guest: Eric Eden
17
July 20, 2022

Clean Up on Aisle 11: Turnaround Strategies When You've Inherited a Dysfunctional Team

This week our host Brandi Starr is joined by Patrick Ward to discuss Turnaround Strategies When You've Inherited a Dysfunctional Team. Our guest, Patrick Ward is the VP of Marketing for , a custom software development consultancy that digitally...
Guest: Patrick Ward
16
July 13, 2022

Building a Diverse Team: Challenges in Recruiting Diverse Talent

In this episode of Revenue Rehab, Brandi Starr is joined by marketing strategist Carol Grant, who has over 20 years’ marketing experience across multiple areas including product marketing, digital, retail, enterprise, and SaaS. As the CMO at Syndio,...
Guest: Carol Grant
15
June 29, 2022

Service-Market Fit: Mastering Market Fit Isn't Just for Product Orgs

This week Brandi Starr is joined by Emily Maxie, CMO at Very, to discuss Service-Market Fit. Emily is a builder who loves solving problems that no one has ever solved before. Emily has led product-market fit strategy at two high-growth tech start-ups,...
Guest: Emily Maxie
14
June 22, 2022

Finding Your Circle: The Importance of Community for Personal Growth

This week our host Brandi Starr is joined by not one but two experts to discuss Finding Your Circle - The Importance of Community for Personal Growth. Who better to discuss this topic than Matt Heinz of CMO Coffee Talk and Mike Rizzo, the Community-led...
13
June 15, 2022

Demand Generation: What's Working, What's Not and the Role Messaging Plays

In the episode “Demand Generation: What's Working, What's Not and the Role Messaging Plays”, Brandi Starr is joined by Jamie Walker, SVP of Global Marketing at Keyfactor.  Jamie is responsible for leading a high-performance marketing team...
Guest: Jamie Walker
12
June 8, 2022

Customer Advocacy: The Key to Winning at NetNew and Retention

In the episode, ‘’Customer Advocacy: The Key to Winning at NetNew and Retention’’, Brandi Starr was joined by Adrian Chang, Senior Director, Field & Customer Marketing at Mindtickle. Adrian’s experience as an award-winning executive comes...
Guest: Adrian Chang
11
June 1, 2022

Perfecting the Customer Experience: Addressing the Changing Buyer Journey

In this episode of Revenue Rehab, Brandi Starr is joined by Yushau Sodiq Vice President of Verint. Yushau is a marketing executive with over 20 years of experience in all things marketing, including digital, product, and operations, his career spans...
Guest: Yushau Sodiq
10
May 25, 2022

Celebrate Your Small Wins: Leading to Create a Collaborative Culture

This week our host Brandi Starr is joined by Avnita Gulati to discuss The importance of Celebrating Small Wins and how it leads to Creating a Collaborative Culture. Avnita is the Sr. Director, Global Marketing Ops and Strategy at Visa, Inc. Avnita is...
Guest: Avnita Gulati
9
May 18, 2022

Conscious Uncoupling for CMOs: Moving Sideways to Move Up

In this episode of the Revenue Rehab, Brandi Starr is joined by Adam New-Waterson. Adam is the Startup Executive at HYE Partners. On the couch Brandi and Adam will tackle Conscious Uncoupling and the need to Move Sideways to Move Up and why...
8
May 11, 2022

The People Part of Leading Marketing: Employee Development and Organizational Competency

In the episode, ‘’The People Part of Leading Marketing: Employee Development and Organizational Competency’’, Brandi Starr was joined by Maija Hurst, a marketing strategist who has worked for big-name brands such as REI and LG to leverage data...
Guest: Maija Hurst
7
May 4, 2022

Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power

In the episode “Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power”, host Brandi Starr is joined by Ali Jawin, VP of Global Marketing and Lexi Taylor, Director of Content Marketing at The RepTrak Company. Ali and Lexi discuss tackling ..
6
April 27, 2022

Private Equity Pitfalls: PE Dynamics & How They Can Get in the Way

In the episode “Private Equity Pitfalls: PE Dynamics & How They Can Get in the Way”, Brandi Starr was joined by Jenn Steele, the VP of Marketing at Reprise, a demo creation platform that helps companies sell their product with their product. An...
Guest: Jenn Steele
5
April 20, 2022

Making of a Brand: Brand is Everything, Everything is Brand

In the episode “Making of a Brand: Brand is Everything, Everything is Brand”, Brandi Starr was joined by Russ Somers, CMO of Lytho. Russ has led marketing for B2B companies including TrustRadius, TrendKite (acquired by Cision), and Invodo (acquired by Industrial Color Labs). Russ is focused on helping power the creative and marketing teams that power major brands, and on having an awesome time while doing so. In this episode, Russ shares his insight on the journey of rebranding. Having taken Ly...
Guest: Russ Somers
4
April 13, 2022

Everyone Has an Opinion: Building Influence Across the Organization

In episode four of the Revenue Rehab podcast, ‘’Everyone Has An Opinion: Building Influence Across the Organization’’, Brandi Starr was joined by Christina Del Villar, A Silicon Valley Marketing Executive Consultant, and author who helps companies transform, grow and scale, by leveraging technology. In this episode, Christina discusses how marketing professionals need to be recognized as the company revenue generators that they are. The main revenue generators have traditionally been associated ...