MoFu Episodes
158
April 30, 2025
Stop Sending SDRs to Do a Marketer’s Job: The Case for MDRs
In this Starr-Led solo episode of Revenue Rehab, Brandi Starr brings a But How perspective to the widespread practice of handing qualified leads from marketing to SDRs and BDRs. Challenging the assumption that sales pressure is the next logical step,...
153
March 26, 2025
MQLs Aren’t Dead—But Your Definition Might Be
In this Starr-Led solo episode of Revenue Rehab, Brandi Starr takes a But Also approach to the frequently heard declaration that MQLs (Marketing Qualified Leads) are dead. While acknowledging common frustrations around the inefficacy of current MQL...
139
Jan. 15, 2025
Deliverability Dynamics: Navigating Email's Ever-Changing Landscape
This week our host Brandi Starr is joined by MV Braverman, Founder of Inbox Welcome. Meet MV Braverman, a trailblazer in email marketing with a focus on helping small businesses master email deliverability and sender reputation. MV's expertise...
Guest: MV Braverman
111
June 12, 2024
The Case for Email: Why Executive Attention is Crucial
This week our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing. Brandi Starr, a visionary in B2B marketing and Chief Operating Officer at Tegrita,...
95
Feb. 21, 2024
Email ROI Unlocked: Unraveling Insights from Litmus's Report
This week our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus. As the Director of Brand and Content Marketing at Litmus, Jaina leads a team that strives to create captivating and educational content...
Guest: Jaina Mistry
83
Nov. 15, 2023
From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth
This week our host Brandi Starr is joined by Denmark Francisco, CMO of BlackBox Consulting & Advisory. A seasoned marketing executive with 15 years of expertise driving revenue growth and achieving outstanding results for start-up ventures,...
Guest: Denmark Francisco
80
Oct. 25, 2023
Email Fight Management: The Secret Engine Behind Email-Driven Growth
This week our host Brandi Starr is joined by Rolly Keenan, Chief Revenue Officer and Mike Doane, Sr. Client Engagement Manager at Tegrita. Rolly Keenan is a CRO who resides in Colorado. He is a born leader and the key growth specialist at Tegrita as...
Guests: Rolly Keenan , Mike Doane
71
Aug. 23, 2023
Revenue Takeover on Revenue Rehab: Author Discussion
This week our host Brandi Starr is joined by special guests, Mike Geller, President, Co-Founder and Chief Technology Officer at Tegrita and Rolly Keenan, Chief Revenue Officer at Tegrita. Mike Geller, Rolly Keenan and Brandi Starr are...
Guests: Rolly Keenan , Mike Geller