Revenue Rehab: It's like therapy, but for your funnel.
Revenue Rehab

Revenue Rehab

Revenue Rehab is therapy for your funnel. CMOs and CROs come here to unpack tough revenue roadblocks, challenge outdated strategies, and leave with real solutions. Hosted by Brandi Starr, each session delivers bold debates, expert insights, and practical fixes to keep your funnel—and your sanity—intact.

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From Weekly Resignations to Zero Turnover: A Case Study in Team Transformation
171
Aug. 6, 2025

From Weekly Resignations to Zero Turnover: A Case Study in Team Transformation

Brandi Starr is joined by Lorraine Ball, an accomplished entrepreneur and marketing leader. Together, they break down how Lorraine transformed a marketing department plagued by constant resignations and instability into a high-performing, fully retained team. They discuss Lorraine’s decisive strategies, including team realignment, personalized work scheduling, and proactive leadership that delivered measurable savings and capacity gains. If you’re looking for actionable ways to create aligned, r
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The CMO Role Should Be Replaced By CRO. #ChangeMyMind
170
July 30, 2025

The CMO Role Should Be Replaced By CRO. #ChangeMyMind

Brandi Starr is joined by Alan Gold and Paul Peterson, seasoned fractional CMOs who believe fractured C-suite ownership of revenue is costing your company millions, and they’re here to prove it. In this episode, they challenge the widespread idea that multiple executives should own revenue, instead making the case that a single CRO needs to drive accountability, alignment, and results.
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Outbound Sales Success Requires Complicated Systems. #ChangeMyMind
169
July 23, 2025

Outbound Sales Success Requires Complicated Systems. #ChangeMyMind

Brandi Starr is joined by Gabe Lullo, a sales and recruiting expert, and Rolly Keenan, CRO of Tegrita and seasoned revenue leader, who argue that outbound sales is failing not because of lazy reps, but because it's become far too complex for its own good. They challenge the conventional wisdom that ever-growing tools and metrics drive results, insisting that simplifying outbound and prioritizing authentic, intentional outreach is the only way forward. With real-world examples and sharp industry
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Download Numbers Don't Matter #ChangeMyMind
168
July 16, 2025

Download Numbers Don't Matter #ChangeMyMind

In this episode, Jonas challenges the industry’s obsession with podcast download numbers, making the case that B2B revenue leaders should focus on true listener engagement and quality of audience over vanity metrics. From dismantling outdated measurement practices to revealing actionable strategies for aligning your podcast with business outcomes, Jonas urges CMOs and CROs to rethink how they evaluate and leverage audio content before wasted efforts drain ROI.
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AI Isn't Fixing Workplace Burnout, It's Actually Making It Worse For Women Leaders.
167
July 9, 2025

AI Isn't Fixing Workplace Burnout, It's Actually Making It Worse For Women Leaders.

In this episode, Dr. Donley challenges the widespread assumption that AI will reduce stress and drive productivity, arguing that it’s actually amplifying demands and leaving leaders grappling with even greater emotional labor. Drawing on research and real-world insights, she reveals why ignoring the human impact of AI could undermine both team well-being and revenue growth. Are you ready to rethink how you lead in the AI era—or will you push back on Dr. Donley’s bold stance?
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Excluding People Isn’t a Creative Choice. It’s a Strategic Mistake.
166
June 25, 2025

Excluding People Isn’t a Creative Choice. It’s a Strategic Mistake.

This week on Revenue Rehab, Brandi Starr is joined by Maxwell Ivey, internationally known as the Blind Blogger and an expert in accessibility education, who believes “Accessibility isn’t charity—it’s untapped market access,” and he’s ready to prove it. In this episode, Maxwell dismantles the common industry belief that accessibility is a mere “nice-to-have,” arguing that overlooking people with disabilities is a costly, strategic mistake that hands revenue directly to competitors. Drawing on dat
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About the Host

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Brandi Starr

Chief Operating Officer

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita, a marketing consultancy specializing in marketing automation and strategy for the Modern Marketer, Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Voted one of the top 50 Women You Need to Know in Martech, 2018 Brandi's 20+ year career has spanned a variety of industries and marketing disciplines. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive. When she’s not making the magic happen, you can find her on a plane (she loves to travel), eating street tacos (#TacosAreLife), or spending time with her family.

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