In this episode, Jonas challenges the industry’s obsession with podcast download numbers, making the case that B2B revenue leaders should focus on true listener engagement and quality of audience over vanity metrics. From dismantling outdated measurement practices to revealing actionable strategies for aligning your podcast with business outcomes, Jonas urges CMOs and CROs to rethink how they evaluate and leverage audio content before wasted efforts drain ROI.
This week on Revenue Rehab, Brandi Starr is joined by Rita Richa, a B2B podcast strategist and executive producer with a track record of turning conversations into revenue. Together, they break down how Lenovo overcame lackluster event ROI by...
This week our host Brandi Starr is joined by MV Braverman, Founder of Inbox Welcome. Meet MV Braverman, a trailblazer in email marketing with a focus on helping small businesses master email deliverability and sender reputation. MV's expertise...
This week our host Brandi Starr is joined by Dan Englander, CEO and founder of Sales Schema. Meet Dan Englander, a seasoned expert in the realm of B2B sales and account management. With a wealth of experience from leading new business efforts at...
This week our host Brandi Starr is joined by Aaron Witnish, Co-founder of Content Only. Meet Aaron Witnish, a trailblazer in the realm of digital marketing. With over a decade of experience, he's built two successful marketing agencies and amassed a...
This week our host Brandi Starr is joined by Holly Chen, Managing Partner of Exponential X. Meet Holly Chen, a visionary in the field of marketing and growth advisory. Holly's career spans from leading global digital marketing efforts at Slack to...
This week our host Brandi Starr is joined by Travis McAshan, Founder and CEO of Glide Design. Meet Travis McAshan, a pioneering leader in web optimization and user-centered design. With an extensive background in planning, designing, and optimizing...
This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career spanning ClickUp, Insight Timer, Cheddar, and...
This week our host Brandi Starr is joined by Josías De La Espada, a digital marketing leader renowned for his expertise in engaging audiences across various industries. Josías De La Espada emphasizes the transformative power of personalization in...
This week our host Brandi Starr is joined by Jeff Winters, CRO of Abstrakt Marketing Group. While at a previous sales position, Sapper founder Jeff Winters implemented a unique email strategy that consistently landed him in Fortune 100 boardrooms....
This week our host Brandi Starr is joined by Lihong Hicken, Chief Executive Officer at TheySaid. Lihong is the co-founder and CEO of Theysaid (Theysaid.io), a company that is disrupting the customer engagement space to drive business growth. With a...
This week our host Brandi Starr is joined by Max Gomez, Chief Marketing Officer at Next Net Media. Max Gomez Montejo is the influential Chief Marketing Officer at Next Net Media, a company at the cutting edge of data-driven marketing solutions. His...
This week our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus. As the Director of Brand and Content Marketing at Litmus, Jaina leads a team that strives to create captivating and educational content...
This week our host Brandi Starr is joined by Angela Chong, Founder and Executive Producer of Amplify Podcasts. 2024 marks Angela’s fourth year in the podcasting industry, previously managing a talented team of producers and working with...
This week our host Brandi Starr is joined by Jason Yarborough, Co-Founder at Arcadia. Jason is a relationship builder, Revenue Growth Strategist, and Podcast Host who is passionate about people, partnerships, and purpose. Tenured VP,...
This week our host Brandi Starr is joined by Brian Cooper, Marketing professional and Author. Brian was most recently the Vice President of the Digital, Data, and Demand team at Juniper Networks. He has also served on the board of directors for...
This week our host Brandi Starr is joined by Eileen Page, Senior Vice President of Digital Solutions and Innovation at InVision Communications (IVC). Eileen spearheads IVC’s digital and technology innovation team, ensuring digital activations and...
This week our host Brandi Starr is joined by Jim Berkman, Fractional CMO at GROW Powered/ New Zealand Trade and Enterprise. Jim is a seasoned marketing and growth leader with several decades of experience in the B2B start-up technology space....
This week our host Brandi Starr is joined by Lindsey Hawkins, Founder, and President of Be More Nimble consulting. Lindsey is a dynamic professional who combines her artistic background, problem-solving abilities, and leadership acumen to...
This week our host Brandi Starr is joined by Rachel Downey, Founder & CEO at Share Your Genius. Rachel is the founder and CEO of Share Your Genius, an award-winning podcast production company. With an innate ability to connect with humans...
This week our host Brandi Starr is joined by Braxton Carr, Revenue Enablement Director at UserGems. Braxton Carr is passionate about building enablement programs that feature coaching at the center and reflect the skills and growth...
This week our host Brandi Starr is joined by Ryan Johnston. Ryan is a marketing executive with deep expertise in demand generation. From highly verticalized and ABM motions in the enterprise to PLG motions at start-ups, he has seen it all and...
This week our host Brandi Starr is joined by Kaycee Kalpin, Chief Marketing Officer at Premier, Inc Kaycee is a graduate of Florida State University, with a bachelor’s degree in political science, and holds a Master of Business...
This week our host, Brandi Starr, is joined by Jeffery Hassemer, Chief Marketing Officer at Adaptigent. Jeff has over 20 years of experience helping organizations elevate their market position and reinvigorate their product development. He is...
