Revenue Rehab: It's like therapy, but for your funnel.

Problem Solving Episodes

170
July 30, 2025

The CMO Role Should Be Replaced By CRO. #ChangeMyMind

Brandi Starr is joined by Alan Gold and Paul Peterson, seasoned fractional CMOs who believe fractured C-suite ownership of revenue is costing your company millions, and they’re here to prove it. In this episode, they challenge the widespread idea that multiple executives should own revenue, instead making the case that a single CRO needs to drive accountability, alignment, and results.
169
July 23, 2025

Outbound Sales Success Requires Complicated Systems. #ChangeMyMind

Brandi Starr is joined by Gabe Lullo, a sales and recruiting expert, and Rolly Keenan, CRO of Tegrita and seasoned revenue leader, who argue that outbound sales is failing not because of lazy reps, but because it's become far too complex for its own good. They challenge the conventional wisdom that ever-growing tools and metrics drive results, insisting that simplifying outbound and prioritizing authentic, intentional outreach is the only way forward. With real-world examples and sharp industry insight, Lullo and Keenan explain why revenue leaders must break away from complexity before it undermines growth. Will you rethink your outbound strategy or defend the old playbook?
168
July 16, 2025

Download Numbers Don't Matter #ChangeMyMind

In this episode, Jonas challenges the industry’s obsession with podcast download numbers, making the case that B2B revenue leaders should focus on true listener engagement and quality of audience over vanity metrics. From dismantling outdated measurement practices to revealing actionable strategies for aligning your podcast with business outcomes, Jonas urges CMOs and CROs to rethink how they evaluate and leverage audio content before wasted efforts drain ROI.
Guest: Jonas Woost
167
July 9, 2025

AI Isn't Fixing Workplace Burnout, It's Actually Making It Worse For Women Leaders.

In this episode, Dr. Donley challenges the widespread assumption that AI will reduce stress and drive productivity, arguing that it’s actually amplifying demands and leaving leaders grappling with even greater emotional labor. Drawing on research and real-world insights, she reveals why ignoring the human impact of AI could undermine both team well-being and revenue growth. Are you ready to rethink how you lead in the AI era—or will you push back on Dr. Donley’s bold stance?
166
June 25, 2025

Excluding People Isn’t a Creative Choice. It’s a Strategic Mistake.

This week on Revenue Rehab, Brandi Starr is joined by Maxwell Ivey, internationally known as the Blind Blogger and an expert in accessibility education, who believes “Accessibility isn’t charity—it’s untapped market access,” and he’s ready to prove it. In this episode, Maxwell dismantles the common industry belief that accessibility is a mere “nice-to-have,” arguing that overlooking people with disabilities is a costly, strategic mistake that hands revenue directly to competitors. Drawing on data, buyer journey insights, and firsthand stories, he exposes how accessible marketing drives greater loyalty, expands market reach, and can directly boost revenue for B2B leaders. Will Maxwell’s bold challenge reshape your approach to inclusion—or do you still think accessibility is optional? Join the debate!
165
June 18, 2025

Revenue Starts with Brand. Brand is Marketing + HR.

This week on Revenue Rehab, Brandi Starr is joined by Sherry Grote, creator of the Harmony Hero framework and a B2B marketing leader with 25+ years transforming brands and driving revenue. Sherry believes marketing and HR hold untapped power as revenue accelerators—but only if their voices are amplified beyond traditional roles and given real influence in the boardroom.
Guest: Sherry Grote
164
June 11, 2025

AI Search Isn’t ‘Coming’ — It’s Already Rewriting the Way Buyers Find You

This week on Revenue Rehab, Brandi Starr is joined by Michael Buckbee, founder of Knowatoa and AI-driven search marketing expert, who believes most marketers are missing out on revenue by ignoring how their brands appear in AI search tools—and he’s ready to prove it.
163
June 4, 2025

Strategic Foresight Is The CMO’s Real Job. Everything Else Is Execution.

This week on Revenue Rehab, Brandi Starr is joined by Laura Patterson, a data-driven growth strategist and co-founder of VisionEdge Marketing, who believes strategic foresight—not campaign execution—is the CMO’s real job...
162
May 28, 2025

When Your Buyers Are Ready to Engage You’re Dropping the Ball

This week on Revenue Rehab, Brandi Starr is joined by Maddie Bell, CEO and Co-founder of Scheduler AI, who believes “the real risk isn’t in the dark funnel—it’s failing to deliver when the buyer finally raises their hand.” In this episode, Maddie challenges the industry’s obsession with “speed to lead,” urging revenue leaders to prioritize “speed to first conversation” with AI-driven, buyer-centric engagement. She warns that outdated playbooks and one-way automation are leaving revenue on the ta...
Guest: Maddie Bell
161
May 21, 2025

The Real AI Readiness Test: Is Your Data Clean Enough to Matter?

This week on Revenue Rehab, Brandi Starr is joined by John Williams, a fractional CRO, and Jonathan Moss, founder of AI Business Network, who believe that “AI is useless if your customer data is a chaotic mess”—and they’re here to prove it. In this episode, they challenge the widespread assumption that companies are AI-ready just because their data is accessible, arguing that fragmented, siloed data creates “context debt” and erodes trust, retention, and revenue. From eye-opening client stories ...
160
May 14, 2025

Treating Marketing Ops Like a Cleanup Crew is Killing Your GTM

This week on Revenue Rehab, Brandi Starr is joined by Leah Russo, a veteran marketing and rev ops executive and founder of Novara, who believes “treating ops like a cleanup crew is killing your go-to-market”—and she’s ready to prove it. In this episode, Leah challenges the widespread practice of sidelining marketing and revenue operations, arguing that only by giving ops an equal seat at the table can companies unlock faster, more scalable, and burnout-free growth. By exposing the cost of reacti...
Guest: Leah Russo
157
April 23, 2025

Misalignment Isn’t the Problem. Broken Communication Is.

This week on Revenue Rehab, Brandi Starr is joined by Brittany Hansen, a seasoned SaaS executive and marketing leader who believes that most revenue issues aren’t caused by structure or strategy, but by broken internal communication—and she’s...
156
April 16, 2025

The World Doesn’t Need Your Company. It Needs Movements That Matter.

This week on Revenue Rehab, Brandi Starr is joined by Karthi Ratnam, a category design expert who believes that creating movements, not just products, is the key to market success—and she’s ready to prove it. In this episode, they...
Guest: Karthi Ratnam
155
April 9, 2025

Chasing New Logos Is Stunting Your Business.

This week on Revenue Rehab, Brandi Starr is joined by Steve Nolan, a high-energy executive with a knack for scaling businesses and driving strategic revenue growth, who believes focusing solely on new client acquisition is a costly mistake—and...
Guest: Steve Nolan
151
March 12, 2025

AI Is Making Marketing Specialists Obsolete

Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won’t hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and...
Guest: Jorge Alvarez
150
March 5, 2025

DEI Cuts are Revenue Cuts

This week on Revenue Rehab, our host Brandi Starr is joined by two powerhouse guests, Sharon Nyangweso and Anna Radulovski. Meet Sharon Nyangweso, the innovative founder and CEO of Quake Lab. Sharon champions a radical problem-solving approach with an...