GTM Hot Topics Episodes
167
July 9, 2025
AI Isn't Fixing Workplace Burnout, It's Actually Making It Worse For Women Leaders.
In this episode, Dr. Donley challenges the widespread assumption that AI will reduce stress and drive productivity, arguing that it’s actually amplifying demands and leaving leaders grappling with even greater emotional labor. Drawing on research and real-world insights, she reveals why ignoring the human impact of AI could undermine both team well-being and revenue growth. Are you ready to rethink how you lead in the AI era—or will you push back on Dr. Donley’s bold stance?
Guest: Dr Julie Donley
164
June 11, 2025
AI Search Isn’t ‘Coming’ — It’s Already Rewriting the Way Buyers Find You
This week on Revenue Rehab, Brandi Starr is joined by Michael Buckbee, founder of Knowatoa and AI-driven search marketing expert, who believes most marketers are missing out on revenue by ignoring how their brands appear in AI search tools—and he’s ready to prove it.
Guest: Michael J Buckbee
161
May 21, 2025
The Real AI Readiness Test: Is Your Data Clean Enough to Matter?
This week on Revenue Rehab, Brandi Starr is joined by John Williams, a fractional CRO, and Jonathan Moss, founder of AI Business Network, who believe that “AI is useless if your customer data is a chaotic mess”—and they’re here to prove it. In this episode, they challenge the widespread assumption that companies are AI-ready just because their data is accessible, arguing that fragmented, siloed data creates “context debt” and erodes trust, retention, and revenue. From eye-opening client stories ...
Guests: Jonathan Moss , John Williams
157
April 23, 2025
Misalignment Isn’t the Problem. Broken Communication Is.
This week on Revenue Rehab, Brandi Starr is joined by Brittany Hansen, a seasoned SaaS executive and marketing leader who believes that most revenue issues aren’t caused by structure or strategy, but by broken internal communication—and she’s...
Guest: Brittany Hansen
156
April 16, 2025
The World Doesn’t Need Your Company. It Needs Movements That Matter.
This week on Revenue Rehab, Brandi Starr is joined by Karthi Ratnam, a category design expert who believes that creating movements, not just products, is the key to market success—and she’s ready to prove it. In this episode, they...
Guest: Karthi Ratnam
154
April 2, 2025
Aligning Teams for Revenue Growth: A Strategic Sales-Marketing Case
This week on Revenue Rehab, Brandy Starr is joined by Jamie Walsh, a seasoned expert in go-to-market strategies with over 10 years in B2B SaaS. Together, they break down how a company overcame the entrenched challenge of sales and marketing...
Guest: Jamie Walsh
151
March 12, 2025
AI Is Making Marketing Specialists Obsolete
Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won’t hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and...
Guest: Jorge Alvarez
141
Jan. 29, 2025
Rethinking B2B Sales: Adapting to the Digital Native Buyer
This week, our host Brandi Starr is joined by Ray Hartjen, writer, musician, and seasoned marketer. Meet Ray Hartjen, a marketing virtuoso with a rich history spanning five decades, who has seamlessly pivoted between industries from...
Guest: Ray Hartjen
140
Jan. 22, 2025
Mastering AI in Marketing: From Junior Colleague to Revenue Generator
This week our host Brandi Starr is joined by Steven J. Lewis, Founder of the Sydney-based marketing agency, Taleist. Meet Steven J. Lewis, a pioneering force in direct response copywriting and AI integration. From developing innovative...
Guest: Steven J Lewis
138
Jan. 8, 2025
The Digital Dilemma: Adapting to Multi-Generational Audiences
This week, our host Brandi Starr is joined by Emmanuel Rose, CEO of Strategic E Marketing. Meet Emmanuel Rose, an industry thought leader with over 15 years of experience running a full-service digital marketing agency. Emmanuel’s expertise...
Guest: Emanuel Rose
137
Dec. 18, 2024
Haircut vs. Tattoo: Mastering Decision-Making Strategies
This week on Revenue Rehab, our host Brandi Starr is joined by Jurriaan Kamer, Co-Founder of Unblock. Meet Jurriaan Kamer, an innovation catalyst in organizational change and dynamic decision-making. With a wealth of experience...
Guest: Jurriaan Kamer
134
Nov. 27, 2024
Banish Cold Outreach: Innovative Approaches to Boost Client Trust
This week our host Brandi Starr is joined by Dan Englander, CEO and founder of Sales Schema. Meet Dan Englander, a seasoned expert in the realm of B2B sales and account management. With a wealth of experience from leading new business efforts at...
Guest: Dan Englander
129
Oct. 23, 2024
Mastering Conversion Rate Optimization: Closing the Gaps in Your Funnel
This week, our host Brandi Starr takes the solo spotlight in the latest installment of Revenue Rehab, diving deep into "Quick Wins & Optimization" for your email nurtures. Join Brandi Starr, the insightful COO of Tegrita, as she navigates the...
128
Oct. 16, 2024
Unlocking Growth: Building a Marketing Ecosystem for Lasting Success
This week our host Brandi Starr is joined by Angela Frank, Founder of the Growth Directive. Meet Angela Frank, a powerhouse in the marketing world with a decade-long track record of generating substantial revenue. As a fractional CMO, Angela has...
Guest: Angela Frank
127
Oct. 9, 2024
Pipeline Mastery: How Owning the Pipeline Number Transforms Marketing Leadership
This week our host Brandi Starr is joined by MJ Smith, CMO of Colab. Meet MJ Smith, a dynamic leader with a robust background in the industrial and software sectors. From her key roles at Refine Labs and FTSE 100 Halma to leading marketing at Colab,...
Guest: MJ Smith
125
Sept. 25, 2024
Evolving SDR Roles: The Future of Personalization and AI in Sales
This week our host Brandi Starr is joined by Laura Zwahlen, Co-Founder of Zwalen Bennett Rescue Ranch and Chief Revenue Officer at NextRoll. Dive into the world of high-growth tech and animal rescue with Laura Zwahlen, who boasts over 25 years of driving startups to acquisition or IPO in...
Guest: Laura Zwahlen
118
Aug. 7, 2024
When Things Go Sideways: Managing a Communications Crisis
In this episode of Revenue Rehab, Brandi and John delve into the fundamentals of effective crisis communication. They discuss how CMOs and marketing leaders can prepare for the unexpected, balance transparency with reputation protection, and harness the power of strategic messaging to emerge from crises stronger than ever.
Guest: John P David
117
July 31, 2024
Ecosystem-Led Growth: Revolutionizing Your Go-To-Market Strategy
This week our host Brandi Starr is joined by Jill Rowley, Chief Growth Advisor at Stage 2 Capital. Meet Jill Rowley, a trailblazer in the world of B2B SaaS with over 24 years of experience. From her tenure at industry giants like Salesforce,...
Guest: Jill Rowley
111
June 12, 2024
The Case for Email: Why Executive Attention is Crucial
This week our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing. Brandi Starr, a visionary in B2B marketing and Chief Operating Officer at Tegrita,...
110
June 5, 2024
Navigating International Markets: Essential Strategies for Revenue Teams
This week on Revenue Rehab, our host Brandi Starr is joined by Ellza Malok and Baron Lukas. Ellza, a principal and CMO at ExecHQ, leads the international group supporting organizations expanding into new markets. Ellza, an award-winning CMO, drives...
Guests: Ellza Malok , Baron Lukas
May 22, 2024
Beyond the ICP: Exploring Influence in Partner Ecosystems
This week, our host Brandi Starr is joined by Greg Plum, a distinguished expert in ecosystem channel development. Meet Greg Plum, a trailblazer who has built partner programs from scratch for multiple SaaS providers and facilitated Partner Ready's...
Guest: Greg Plum
99
March 20, 2024
Collaborative Velocity: Accelerating Pipeline Together
This week our host Brandi Starr is joined by Jennifer Hopkins, Senior Vice President of Marketing at Sonar. Jennifer Hopkins, the driving force behind the marketing strategy at Sonar, has 14 years as a B2B marketing executive. She’s known for...
Guest: Jennifer Hopkins
98
March 13, 2024
Mastering B2B Customer Marketing: Strategies for Retention and Growth
This week our host Brandi Starr is joined by Anastasia Pavlova, Founder & CMO at Bold GTM. Anastasia is not your average CMO. She is a go-to-market strategist with a robust foundation in business, backed by an MBA from the prestigious Haas...
Guest: Anastasia Pavlova
89
Jan. 10, 2024
Two Leaders, One Vision: The CEO & CMO Alliance That Transformed a Brand
This week our host Brandi Starr is joined by returning guest, Avnita Gulati, Head of Marketing at Genasys Inc. Avnita is a B2B enterprise marketing executive with experience leading revenue-based marketing organization that delivers new business...
Guest: Avnita Gulati