GTM Hot Topics Episodes
87
Dec. 13, 2023
The Profitable Partnership: Navigating Revenue-Generating Alliances
This week our host Brandi Starr is joined by Jason Yarborough, Co-Founder at Arcadia. Jason is a relationship builder, Revenue Growth Strategist, and Podcast Host who is passionate about people, partnerships, and purpose. Tenured VP,...
Guest: Jason Yarborough
86
Dec. 6, 2023
The Attribution Debate: What Level is Worth It
This week our host Brandi Starr is joined by Drew Smith, CEO/Founder for Attributa. As the CEO/Founder for Attributa, Drew is passionate about helping B2B organizations solve complex marketing attribution challenges. With a broad range of...
Guest: Drew Smith
79
Oct. 18, 2023
CMO vs. CXO: Who Owns the Customer Journey
This week our host Brandi Starr is joined by Brian Powers. Brian has a background managing customer operations and product management. Most recently, he was Chief Experience Officer (CXO) for a financial services firm. He's worked closely with...
Guest: Brian Powers
76
Sept. 27, 2023
Emotions in Motion: Marketing Strategies that Reach the Heart
This week our host Brandi Starr is joined by Ellza Malok, CEO of Blue Monarch Group. Ellza is an award-winning CMO, who drives businesses into the future. With a data-driven and strategic mindset, she has led global marketing teams,...
Guest: Ellza Malok
69
Aug. 9, 2023
Persona Puzzles: Overcoming Challenges in Crafting Effective Buyer Personas
This week our host Brandi Starr is joined by Jim Kraus, President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. BPI’s buyer persona research and workshop methodologies have become the gold standard...
Guest: Jim Kraus
68
Aug. 2, 2023
Content ROI: How B2B Teams Measure & Optimize for Success
This week our host Brandi Starr is joined by Steffen Hedebrandt, Chief Marketing Officer & Co-Founder at Dreamdata. Dreamdata is a Revenue Attribution Platform that collects, joins, and cleans all data to give an insightful value to your...
Guest: Steffen Hedebrandt
56
May 3, 2023
From Transactions to Trust: The Role of Relationship Sales
This week our host, Brandi Starr, is joined by Matt Green, CRO at Sales Assembly. Matt has led sales and operations for multiple hyper-growth, venture backed tech companies. In these roles, he oversaw personnel management, strategic planning,...
Guest: Matt Green
55
April 26, 2023
The Art of the Scrappy ABM: How to Achieve Big Results Without Big Ad Spend
This week our host, Brandi Starr, is joined by Mason Cosby, Director of Demand Generation at Sales Assembly. Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous...
Guest: Mason Cosby
54
April 19, 2023
The Ever-Evolving Role of RevOps: Challenges and Opportunities
This week our host, Brandi Starr, is joined by Brad Rosen, President at Sales Assembly. Brad is a proven GTM (Sales, CS, Strategic Partnerships) and Operations leader. He has extensive experience in growing B2B GTM teams - including being...
Guest: Brad Rosen
52
April 5, 2023
The Flaws of Marketing Attribution: Exploring the Limitations of Software-Based Solutions
This week our host, Brandi Starr, is joined by Andrew Bolis, Fractional CMO & B2B Growth Advisor. Andrew has 15 years of marketing experience. He has built and led global marketing teams of up to 20 people across both North America &...
Guest: Andrew Bolis
50
March 22, 2023
RevOps as a Growth Driver: Why CMOs Need to Invest
This week our host, Brandi Starr, is joined by Rosalyn Santa Elena, Founder & Chief Revenue Operations Officer at The RevOps Collective. Rosalyn has over 20 years of experience leading GTM & Revenue Operations at several enterprise...
Guest: Rosalyn Santa Elena
47
March 1, 2023
Sales Management Misconceptions: Why the Most Popular Techniques Don't Work
This week our host Brandi Starr is joined by Rene Zamora, Part-Time Sales Management Consultant at Sales Manager Now. Rene is one of the original Fractional Sales Managers, founding Sales Manager Now in 2006 after a 25-year corporate career in sales...
Guest: Rene Zamora
43
Feb. 1, 2023
The Modern Marketing Playbook: Advice for Early-Stage Tech Start-ups
This week our host, Brandi Starr, is joined by Joseph Reynoso, founder and CEO at Tierra Nueva Interactive. Joe is a sustainable growth advisor with 12 years of integrated experience designing, activating, measuring, and optimizing go-to-market...
Guest: Joseph Reynoso
42
Jan. 25, 2023
Ad Privacy Legislation: What It Means, What It Doesn't, & Why There's No Need to Panic
This week our host, Brandi Starr, is joined by Gary Kibel, a partner at law firm Davis+Gilbert LLP in New York City, in the Digital Media, Technology & Privacy Practice Group. Gary is a Certified Information Privacy Professional (CIPP) and a member of...
Guest: Gary Kibel
38
Dec. 14, 2022
Marketing & Sales Divide: Perspective from Both Sides
This week our host Brandi Starr is joined by Amelia Taylor, Strategic Sales & Lead Evangelist at regie.ai and Tara Pawlak, Head of Marketing at GetAccept. Amelia is known as a daily challenger of the status quo, a devoted mother of 2, a former D1...
Guests: Tara Pawlak , Amelia Taylor
34
Nov. 16, 2022
Competitive Intel vs. Competitor Obsession: Striking the Right Balance
This week our host Brandi Starr is joined by Tiziana Barrow, Founder and CEO at Tilagia and Gerardo Dada, CMO at Catchpoint. On the couch Brandi, Tiziana and Gerardo will tackle Competitive Intel vs. Competitor Obsession. Tiziana Barrow has...
Guests: Gerardo Dada , Tiziana Barrow
31
Oct. 26, 2022
Aligning with Sales: Listening, Saying No, and Creating a Positive Feedback Loop
This week our host, Brandi Starr, is joined by John Brezinsky, VP of Global Product Marketing for Searchmetrics. A technology company, Searchmetrics helps enterprises increase revenue by leveraging insights from search data. John has also worked for...
Guest: John Brezinsky
26
Sept. 21, 2022
Growth is a Holistic Objective: Measuring Success Across the Revenue Cycle
This week our host Brandi Starr is joined by Duane Dufault, Head of Revenue at SellingSaas & 1build. Duane is a college dropout, construction worker who made a complete shift in his life over a decade ago so he could be home for his kids. He’s sold...
Guest: Duane Dufault
23
Aug. 31, 2022
Un-Siloed: Leading a Single Revenue Team
This week our host Brandi Starr is joined Helen Baptist, a COO and member of the executive team at PathFactory. Responsible for all revenue and customer satisfaction, Helen also leads sales, marketing, partnerships, and customer experience and...
Guest: Helen Baptist
22
Aug. 24, 2022
Journey + Process: Unlocking the Values of Existing Customers
This week our host Brandi Starr is joined by Ed Frame founder of Exemplify based in Melbourne, Australia. Ed designed Exemplify to help businesses work with customers that truly appreciate them, with a focus on getting qualified leads that turn into...
Guest: Ed Frame
21
Aug. 17, 2022
Meaningful Pipeline: More Spend is NOT the Answer
This week our host Brandi Starr is joined by Shift Paradigm VP & Sr Principal advisor Jen Anderson-Alonzi where they discuss Pipeline Strategies for CMOs. Jen Anderson-Alonzi is a CMO and GM with nearly 20 years of experience in...
Guest: Jen Anderson-Alonzi
19
Aug. 3, 2022
Voice of the Customer: Understand Your Customers' Needs and Feelings
This week our host Brandi Starr is joined by Vice President of Marketing at Ekos, Christina Kyriazi. In this episode, Brandi and Christina are tackling the impact and importance of understanding your customers’ needs. A self-proclaimed data...
Guest: Christina Kyriazi
12
June 8, 2022
Customer Advocacy: The Key to Winning at NetNew and Retention
In the episode, ‘’Customer Advocacy: The Key to Winning at NetNew and Retention’’, Brandi Starr was joined by Adrian Chang, Senior Director, Field & Customer Marketing at Mindtickle. Adrian’s experience as an award-winning executive comes...
Guest: Adrian Chang
11
June 1, 2022
Perfecting the Customer Experience: Addressing the Changing Buyer Journey
In this episode of Revenue Rehab, Brandi Starr is joined by Yushau Sodiq Vice President of Verint. Yushau is a marketing executive with over 20 years of experience in all things marketing, including digital, product, and operations, his career spans...
Guest: Yushau Sodiq