Revenue Rehab: It's like therapy, but for your funnel.

Latest Revenue Rehab Episodes

June 12, 2024

The Case for Email: Why Executive Attention is Crucial

This week our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing. Brandi Starr, a visionary in B2B marketing and Chief Operating Officer at Tegrita,...

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June 5, 2024

Navigating International Markets: Essential Strategies for Revenue Te…

This week on Revenue Rehab, our host Brandi Starr is joined by Ellza Malok and Baron Lukas. Ellza, a principal and CMO at ExecHQ, leads the international group supporting organizations expanding into new markets. Ellza, an award-winning CMO, drives...

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May 22, 2024

Beyond the ICP: Exploring Influence in Partner Ecosystems

This week, our host Brandi Starr is joined by Greg Plum, a distinguished expert in ecosystem channel development. Meet Greg Plum, a trailblazer who has built partner programs from scratch for multiple SaaS providers and facilitated Partner Ready's...

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March 20, 2024

Collaborative Velocity: Accelerating Pipeline Together

This week our host Brandi Starr is joined by Jennifer Hopkins, Senior Vice President of Marketing at Sonar. Jennifer Hopkins, the driving force behind the marketing strategy at Sonar, has 14 years as a B2B marketing executive.  She’s known for...

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March 13, 2024

Mastering B2B Customer Marketing: Strategies for Retention and Growth

This week our host Brandi Starr is joined by Anastasia Pavlova, Founder & CMO at Bold GTM. Anastasia is not your average CMO.  She is a go-to-market strategist with a robust foundation in business, backed by an MBA from the prestigious Haas...

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Jan. 10, 2024

Two Leaders, One Vision: The CEO & CMO Alliance That Transformed a Br…

This week our host Brandi Starr is joined by returning guest, Avnita Gulati, Head of Marketing at Genasys Inc. Avnita is a B2B enterprise marketing executive with experience leading revenue-based marketing organization that delivers new business...

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Dec. 13, 2023

The Profitable Partnership: Navigating Revenue-Generating Alliances

This week our host Brandi Starr is joined by Jason Yarborough, Co-Founder at Arcadia. Jason is a relationship builder, Revenue Growth Strategist, and Podcast Host who is passionate about people, partnerships, and purpose.  Tenured VP,...

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Dec. 6, 2023

The Attribution Debate: What Level is Worth It

This week our host Brandi Starr is joined by Drew Smith, CEO/Founder for Attributa.  As the CEO/Founder for Attributa, Drew is passionate about helping B2B organizations solve complex marketing attribution challenges. With a broad range of...

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Oct. 18, 2023

CMO vs. CXO: Who Owns the Customer Journey

This week our host Brandi Starr is joined by Brian Powers. Brian has a background managing customer operations and product management. Most recently, he was Chief Experience Officer (CXO) for a financial services firm. He's worked closely with...

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Sept. 27, 2023

Emotions in Motion: Marketing Strategies that Reach the Heart

This week our host Brandi Starr is joined by Ellza Malok, CEO of Blue Monarch Group.   Ellza is an award-winning CMO, who drives businesses into the future. With a data-driven and strategic mindset, she has led global marketing teams,...

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Aug. 9, 2023

Persona Puzzles: Overcoming Challenges in Crafting Effective Buyer Pe…

This week our host Brandi Starr is joined by Jim Kraus, President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. BPI’s buyer persona research and workshop methodologies have become the gold standard...

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Aug. 2, 2023

Content ROI: How B2B Teams Measure & Optimize for Success

This week our host Brandi Starr is joined by Steffen Hedebrandt, Chief Marketing Officer & Co-Founder at Dreamdata.   Dreamdata is a Revenue Attribution Platform that collects, joins, and cleans all data to give an insightful value to your...

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May 3, 2023

From Transactions to Trust: The Role of Relationship Sales

This week our host, Brandi Starr, is joined by Matt Green, CRO at Sales Assembly.   Matt has led sales and operations for multiple hyper-growth, venture backed tech companies. In these roles, he oversaw personnel management, strategic planning,...

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April 26, 2023

The Art of the Scrappy ABM: How to Achieve Big Results Without Big Ad…

This week our host, Brandi Starr, is joined by Mason Cosby, Director of Demand Generation at Sales Assembly. Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous...

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April 19, 2023

The Ever-Evolving Role of RevOps: Challenges and Opportunities

This week our host, Brandi Starr, is joined by Brad Rosen, President at Sales Assembly.   Brad is a proven GTM (Sales, CS, Strategic Partnerships) and Operations leader. He has extensive experience in growing B2B GTM teams - including being...

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