Revenue Rehab: It's like therapy, but for your funnel.

Latest Revenue Rehab Episodes

Dec. 6, 2023

The Attribution Debate: What Level is Worth It

This week our host Brandi Starr is joined by Drew Smith, CEO/Founder for Attributa.  As the CEO/Founder for Attributa, Drew is passionate about helping B2B organizations solve complex marketing attribution challenges. With a broad range of...

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Oct. 18, 2023

CMO vs. CXO: Who Owns the Customer Journey

This week our host Brandi Starr is joined by Brian Powers. Brian has a background managing customer operations and product management. Most recently, he was Chief Experience Officer (CXO) for a financial services firm. He's worked closely with...

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Sept. 27, 2023

Emotions in Motion: Marketing Strategies that Reach the Heart

This week our host Brandi Starr is joined by Ellza Malok, CEO of Blue Monarch Group.   Ellza is an award-winning CMO, who drives businesses into the future. With a data-driven and strategic mindset, she has led global marketing teams,...

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Aug. 9, 2023

Persona Puzzles: Overcoming Challenges in Crafting Effective Buyer Pe…

This week our host Brandi Starr is joined by Jim Kraus, President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. BPI’s buyer persona research and workshop methodologies have become the gold standard...

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Aug. 2, 2023

Content ROI: How B2B Teams Measure & Optimize for Success

This week our host Brandi Starr is joined by Steffen Hedebrandt, Chief Marketing Officer & Co-Founder at Dreamdata.   Dreamdata is a Revenue Attribution Platform that collects, joins, and cleans all data to give an insightful value to your...

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May 3, 2023

From Transactions to Trust: The Role of Relationship Sales

This week our host, Brandi Starr, is joined by Matt Green, CRO at Sales Assembly.   Matt has led sales and operations for multiple hyper-growth, venture backed tech companies. In these roles, he oversaw personnel management, strategic planning,...

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April 26, 2023

The Art of the Scrappy ABM: How to Achieve Big Results Without Big Ad…

This week our host, Brandi Starr, is joined by Mason Cosby, Director of Demand Generation at Sales Assembly. Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous...

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April 19, 2023

The Ever-Evolving Role of RevOps: Challenges and Opportunities

This week our host, Brandi Starr, is joined by Brad Rosen, President at Sales Assembly.   Brad is a proven GTM (Sales, CS, Strategic Partnerships) and Operations leader. He has extensive experience in growing B2B GTM teams - including being...

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April 5, 2023

The Flaws of Marketing Attribution: Exploring the Limitations of Soft…

This week our host, Brandi Starr, is joined by Andrew Bolis, Fractional CMO & B2B Growth Advisor.   Andrew has 15 years of marketing experience. He has built and led global marketing teams of up to 20 people across both North America &...

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March 22, 2023

RevOps as a Growth Driver: Why CMOs Need to Invest

This week our host, Brandi Starr, is joined by Rosalyn Santa Elena, Founder & Chief Revenue Operations Officer at The RevOps Collective.   Rosalyn has over 20 years of experience leading GTM & Revenue Operations at several enterprise...

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March 1, 2023

Sales Management Misconceptions: Why the Most Popular Techniques Don'…

This week our host Brandi Starr is joined by Rene Zamora, Part-Time Sales Management Consultant at Sales Manager Now. Rene is one of the original Fractional Sales Managers, founding Sales Manager Now in 2006 after a 25-year corporate career in sales...

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Feb. 1, 2023

The Modern Marketing Playbook: Advice for Early-Stage Tech Start-ups

This week our host, Brandi Starr, is joined by Joseph Reynoso, founder and CEO at Tierra Nueva Interactive. Joe is a sustainable growth advisor with 12 years of integrated experience designing, activating, measuring, and optimizing go-to-market...

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Jan. 25, 2023

Ad Privacy Legislation: What It Means, What It Doesn't, & Why There's…

This week our host, Brandi Starr, is joined by Gary Kibel, a partner at law firm Davis+Gilbert LLP in New York City, in the Digital Media, Technology & Privacy Practice Group. Gary is a Certified Information Privacy Professional (CIPP) and a member of...

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Dec. 14, 2022

Marketing & Sales Divide: Perspective from Both Sides

This week our host Brandi Starr is joined by Amelia Taylor, Strategic Sales & Lead Evangelist at regie.ai and Tara Pawlak, Head of Marketing at GetAccept. Amelia is known as a daily challenger of the status quo, a devoted mother of 2, a former D1...

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Nov. 16, 2022

Competitive Intel vs. Competitor Obsession: Striking the Right Balance

This week our host Brandi Starr is joined by Tiziana Barrow, Founder and CEO at Tilagia and Gerardo Dada, CMO at Catchpoint.  On the couch Brandi, Tiziana and Gerardo will tackle Competitive Intel vs. Competitor Obsession. Tiziana Barrow has...

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Oct. 26, 2022

Aligning with Sales: Listening, Saying No, and Creating a Positive Fe…

This week our host, Brandi Starr, is joined by John Brezinsky, VP of Global Product Marketing for Searchmetrics. A technology company, Searchmetrics helps enterprises increase revenue by leveraging insights from search data. John has also worked for...

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Sept. 21, 2022

Growth is a Holistic Objective: Measuring Success Across the Revenue …

This week our host Brandi Starr is joined by Duane Dufault, Head of Revenue at SellingSaas & 1build. Duane is a college dropout, construction worker who made a complete shift in his life over a decade ago so he could be home for his kids. He’s sold...

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Aug. 31, 2022

Un-Siloed: Leading a Single Revenue Team

This week our host Brandi Starr is joined Helen Baptist, a COO and member of the executive team at PathFactory.  Responsible for all revenue and customer satisfaction, Helen also leads sales, marketing, partnerships, and customer experience and...

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Aug. 24, 2022

Journey + Process: Unlocking the Values of Existing Customers

This week our host Brandi Starr is joined by Ed Frame founder of Exemplify based in Melbourne, Australia. Ed designed Exemplify to help businesses work with customers that truly appreciate them, with a focus on getting qualified leads that turn into...

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Aug. 17, 2022

Meaningful Pipeline: More Spend is NOT the Answer

This week our host Brandi Starr is joined by Shift Paradigm VP & Sr Principal advisor Jen Anderson-Alonzi where they discuss Pipeline Strategies for CMOs.   Jen Anderson-Alonzi is a CMO and GM with nearly 20 years of experience in...

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Aug. 3, 2022

Voice of the Customer: Understand Your Customers' Needs and Feelings

This week our host Brandi Starr is joined by Vice President of Marketing at Ekos, Christina Kyriazi.  In this episode, Brandi and Christina are tackling the impact and importance of understanding your customers’ needs. A self-proclaimed data...

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June 8, 2022

Customer Advocacy: The Key to Winning at NetNew and Retention

In the episode, ‘’Customer Advocacy: The Key to Winning at NetNew and Retention’’, Brandi Starr was joined by Adrian Chang, Senior Director, Field & Customer Marketing at Mindtickle. Adrian’s experience as an award-winning executive comes...

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June 1, 2022

Perfecting the Customer Experience: Addressing the Changing Buyer Jou…

In this episode of Revenue Rehab, Brandi Starr is joined by Yushau Sodiq Vice President of Verint. Yushau is a marketing executive with over 20 years of experience in all things marketing, including digital, product, and operations, his career spans...

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May 4, 2022

Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power

In the episode “Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power”, host Brandi Starr is joined by Ali Jawin, VP of Global Marketing and Lexi Taylor, Director of Content Marketing at The RepTrak Company. Ali and Lexi discuss tackling ..

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