Revenue Rehab: It's like therapy, but for marketers

Latest Revenue Rehab Episodes

April 26, 2023

The Art of the Scrappy ABM: How to Achieve Big Results Without Big Ad…

This week our host, Brandi Starr, is joined by Mason Cosby, Director of Demand Generation at Sales Assembly. Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous...

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April 19, 2023

The Ever-Evolving Role of RevOps: Challenges and Opportunities

This week our host, Brandi Starr, is joined by Brad Rosen, President at Sales Assembly. Brad is a proven GTM (Sales, CS, Strategic Partnerships) and Operations leader. He has extensive experience in growing B2B GTM teams - including being...

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April 12, 2023

AI and Marketing: A Love Story in the Making

This week our host, Brandi Starr, is joined by Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC. A CMO AI Advisor and marketing strategist, Nicole is known for harnessing the power of AI to revolutionize marketing success. Nicole is...

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April 5, 2023

The Flaws of Marketing Attribution: Exploring the Limitations of Soft…

This week our host, Brandi Starr, is joined by Andrew Bolis, Fractional CMO & B2B Growth Advisor. Andrew has 15 years of marketing experience. He has built and led global marketing teams of up to 20 people across both North …

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March 29, 2023

TikTok for B2B: Advice for CMOs Considering Experimenting

This week our host, Brandi Starr, is joined by Lacey Miller, an accomplished marketing professional with over 10 years of experience in the start-up industry. With a passion for data-driven marketing and social media analytics, Lacey has...

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March 22, 2023

RevOps as a Growth Driver: Why CMOs Need to Invest

This week our host, Brandi Starr, is joined by Rosalyn Santa Elena, Founder & Chief Revenue Operations Officer at The RevOps Collective. Rosalyn has over 20 years of experience leading GTM & Revenue Operations at several enterprise...

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March 15, 2023

Personal Brand Building on LinkedIn: Option or Requirement + Tips for…

This week our host, Brandi Starr, is joined by Christopher Roche, CEO at Catalyst Consulting. Chris Roche is the Founder and CEO of Catalyst Consulting, a full-service revenue and pipeline growth focused marketing agency. Catalyst...

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March 8, 2023

Building Trust: 3 Ways to Gain More Credibility With the C-suite

This week our host Brandi Starr is joined by Stacey Danheiser, the Founder and CMO at Shake Marketing Group. Stacey Danheiser is a seasoned marketing executive specializing in building go-to-market strategies and high-performing marketing teams for...

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March 1, 2023

Sales Management Misconceptions: Why the Most Popular Techniques Don'…

This week our host Brandi Starr is joined by Rene Zamora, Part-Time Sales Management Consultant at Sales Manager Now. Rene is one of the original Fractional Sales Managers, founding Sales Manager Now in 2006 after a 25-year corporate career in …

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Feb. 22, 2023

The #1 Reason CMOs Get Fired: Lack of Alignment With Their CEO

This week our host Brandi Starr is joined by Kip Knight, author, coach, and Operating Partner at CMO Coaches, a national coaching network for marketing leaders. Kip is also an Operating Partner at Thomvest, a $500 million VC fund based …

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Feb. 15, 2023

Brand Positioning: Achieving Growth, Even with Non-Mission Critical O…

This week our host Brandi Starr is joined by Brendan Dell, Messaging Expert & Tech Executive at Brendan Dell. A positioning and messaging expert to top technology brands, Brendan’s clients include Expedia, ADP, HP, YC and 99 Start Ups...

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Feb. 8, 2023

In-House vs Outsourced: The Debate

This week our host Brandi Starr is joined by B2B marketing leader, Adi B. Reske. Adi has many years of experience as a B2B marketing leader, she is an entrepreneur with a love of coffee and traveling and is an …

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Feb. 1, 2023

The Modern Marketing Playbook: Advice for Early-Stage Tech Start-ups

This week our host, Brandi Starr, is joined by Joseph Reynoso, founder and CEO at Tierra Nueva Interactive. Joe is a sustainable growth advisor with 12 years of integrated experience designing, activating, measuring, and optimizing go-to-market...

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Jan. 25, 2023

Ad Privacy Legislation: What It Means, What It Doesn't, & Why There's…

This week our host, Brandi Starr, is joined by Gary Kibel, a partner at law firm Davis+Gilbert LLP in New York City, in the Digital Media, Technology & Privacy Practice Group. Gary is a Certified Information Privacy Professional (CIPP) and …

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Jan. 18, 2023

My Journey with David Meyer: Starting From 6 People in a Living Room

This week our host Brandi Starr is joined by David Meyer, Managing Director SD Services / Chief Revenue Officer at Clarify. As a co-founder of Clarify, David has been intimately involved in every aspect of growing the business from 6 …

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Jan. 11, 2023

Kickstarting Lead Flow: Strategies and Tactics to Becoming a Content …

This week our host, Brandi Starr, is joined by Carly J. Cais, Founder & CEO at RevvSpark. Carly is an expert in streamlining B2B technology companies to ignite rapid growth. One of her most effective strategies in achieving this is …

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Jan. 4, 2023

Influencer Marketing: Leveraging Leaders & Advocates to Drive Demand

This week our host, Brandi Starr, is joined by Dan Dillon, Chief Marketing Officer at Reveal Mobile. Dan is responsible for all aspects of Reveal Mobile's marketing strategy, execution and measurement centered on generating qualified demand, sales...

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Dec. 14, 2022

Marketing & Sales Divide: Perspective from Both Sides

This week our host Brandi Starr is joined by Amelia Taylor, Strategic Sales & Lead Evangelist at regie.ai and Tara Pawlak, Head of Marketing at GetAccept. Amelia is known as a daily challenger of the status quo, a devoted mother …

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Dec. 7, 2022

My Journey With Mike Simmons: An Uncommon Career Path to GTM Leadersh…

This week our host Brandi Starr is joined by Mike Simmons, Fractional (CRO) Sales & Success Leader at Catalyst Sale. Mike has worked in high growth tech companies over the past 22+ years as an individual contributor and leader. With …

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Nov. 30, 2022

Gated vs Non-Gated Content: Taking Sides on the Issue

This week our host Brandi Starr is joined by Wendy White and Jaime Romero in a conversation centered around Gated vs Non-Gated Content: Taking Sides on the Issue. Wendy is the CMO at Daxko and Jaime is the Vice President …

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Nov. 23, 2022

My Journey with Tyler Shields: Analyst, Investor, CMO

This week our host Brandi Starr is joined by Tyler Shields, CMO at JupiterOne. Tyler advises, guides, and operates high tech start-ups primarily in the B2B cyber security space. As a former market analyst, engineer, product manager, marketing leader,...

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Nov. 16, 2022

Competitive Intel vs. Competitor Obsession: Striking the Right Balance

This week our host Brandi Starr is joined by Tiziana Barrow, Founder and CEO at Tilagia and Gerardo Dada, CMO at Catchpoint. On the couch Brandi, Tiziana and Gerardo will tackle Competitive Intel vs. Competitor Obsession. Tiziana Barrow has...

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Nov. 9, 2022

Collaborative Not Cookie Cutter: A New Approach to Event Sponsorship

This week our host Brandi Starr is joined by Phil Stanley, Senior Strategist at InVision Communications. Phil lives in the Boston area with his wife and has a son, 28 years old, and a daughter who is 25 years old. …

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Nov. 2, 2022

CMO Exit: Securing a Coveted Board Seat

This week our host Brandi Starr is joined by Coco Brown and Sabrina Hannam. Coco is the Founder & CEO at Athena Alliance and Sabrina is the CEO & Board Chair at Boardswell. On the couch Brandi, Coco and Sabrina …

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