Latest Revenue Rehab Episodes
51
March 29, 2023
TikTok for B2B: Advice for CMOs Considering Experimenting
This week our host, Brandi Starr, is joined by Lacey Miller, an accomplished marketing professional with over 10 years of experience in the start-up industry. With a passion for data-driven marketing and social media analytics, Lacey has...
Guest: Lacey Miller
50
March 22, 2023
RevOps as a Growth Driver: Why CMOs Need to Invest
This week our host, Brandi Starr, is joined by Rosalyn Santa Elena, Founder & Chief Revenue Operations Officer at The RevOps Collective. Rosalyn has over 20 years of experience leading GTM & Revenue Operations at several enterprise...
Guest: Rosalyn Santa Elena
49
March 15, 2023
Personal Brand Building on LinkedIn: Option or Requirement + Tips for How
This week our host, Brandi Starr, is joined by Christopher Roche, CEO at Catalyst Consulting. Chris Roche is the Founder and CEO of Catalyst Consulting, a full-service revenue and pipeline growth focused marketing agency. Catalyst...
Guest: Christopher Roche
48
March 8, 2023
Building Trust: 3 Ways to Gain More Credibility With the C-suite
This week our host Brandi Starr is joined by Stacey Danheiser, the Founder and CMO at Shake Marketing Group. Stacey Danheiser is a seasoned marketing executive specializing in building go-to-market strategies and high-performing marketing teams for...
Guest: Stacey Danheiser
47
March 1, 2023
Sales Management Misconceptions: Why the Most Popular Techniques Don't Work
This week our host Brandi Starr is joined by Rene Zamora, Part-Time Sales Management Consultant at Sales Manager Now. Rene is one of the original Fractional Sales Managers, founding Sales Manager Now in 2006 after a 25-year corporate career in sales...
Guest: Rene Zamora
Feb. 22, 2023
The #1 Reason CMOs Get Fired: Lack of Alignment With Their CEO
This week our host Brandi Starr is joined by Kip Knight, author, coach, and Operating Partner at CMO Coaches, a national coaching network for marketing leaders. Kip is also an Operating Partner at Thomvest, a $500 million VC fund based in the Bay...
Guest: Kip Knight
45
Feb. 15, 2023
Brand Positioning: Achieving Growth, Even with Non-Mission Critical Offerings
This week our host Brandi Starr is joined by Brendan Dell, Messaging Expert & Tech Executive at Brendan Dell. A positioning and messaging expert to top technology brands, Brendan’s clients include Expedia, ADP, HP, YC and 99 Start Ups...
Guest: Brendan Dell
44
Feb. 8, 2023
In-House vs Outsourced: The Debate
This week our host Brandi Starr is joined by B2B marketing leader, Adi B. Reske. Adi has many years of experience as a B2B marketing leader, she is an entrepreneur with a love of coffee and traveling and is an aspiring birthday cake baker living in...
Guest: Adi Bacharreske
43
Feb. 1, 2023
The Modern Marketing Playbook: Advice for Early-Stage Tech Start-ups
This week our host, Brandi Starr, is joined by Joseph Reynoso, founder and CEO at Tierra Nueva Interactive. Joe is a sustainable growth advisor with 12 years of integrated experience designing, activating, measuring, and optimizing go-to-market...
Guest: Joseph Reynoso
42
Jan. 25, 2023
Ad Privacy Legislation: What It Means, What It Doesn't, & Why There's No Need to Panic
This week our host, Brandi Starr, is joined by Gary Kibel, a partner at law firm Davis+Gilbert LLP in New York City, in the Digital Media, Technology & Privacy Practice Group. Gary is a Certified Information Privacy Professional (CIPP) and a member of...
Guest: Gary Kibel
41
Jan. 18, 2023
My Journey with David Meyer: Starting From 6 People in a Living Room
This week our host Brandi Starr is joined by David Meyer, Managing Director SD Services / Chief Revenue Officer at Clarify. As a co-founder of Clarify, David has been intimately involved in every aspect of growing the business from 6 people in a...
Guest: David Meyer
40
Jan. 11, 2023
Kickstarting Lead Flow: Strategies and Tactics to Becoming a Content Machine
This week our host, Brandi Starr, is joined by Carly J. Cais, Founder & CEO at RevvSpark. Carly is an expert in streamlining B2B technology companies to ignite rapid growth. One of her most effective strategies in achieving this is her 5-step process...
Guest: Carly J. Cais
39
Jan. 4, 2023
Influencer Marketing: Leveraging Leaders & Advocates to Drive Demand
This week our host, Brandi Starr, is joined by Dan Dillon, Chief Marketing Officer at Reveal Mobile. Dan is responsible for all aspects of Reveal Mobile's marketing strategy, execution and measurement centered on generating qualified demand, sales...
Guest: Dan Dillon
38
Dec. 14, 2022
Marketing & Sales Divide: Perspective from Both Sides
This week our host Brandi Starr is joined by Amelia Taylor, Strategic Sales & Lead Evangelist at regie.ai and Tara Pawlak, Head of Marketing at GetAccept. Amelia is known as a daily challenger of the status quo, a devoted mother of 2, a former D1...
Guests: Tara Pawlak , Amelia Taylor
37
Dec. 7, 2022
My Journey With Mike Simmons: An Uncommon Career Path to GTM Leadership
This week our host Brandi Starr is joined by Mike Simmons, Fractional (CRO) Sales & Success Leader at Catalyst Sale. Mike has worked in high growth tech companies over the past 22+ years as an individual contributor and leader. With pivotal roles at...
Guest: Mike Simmons
36
Nov. 30, 2022
Gated vs Non-Gated Content: Taking Sides on the Issue
This week our host Brandi Starr is joined by Wendy White and Jaime Romero in a conversation centered around Gated vs Non-Gated Content: Taking Sides on the Issue. Wendy is the CMO at Daxko and Jaime is the Vice President of Corporate Marketing at...
Guests: Wendy White , Jaime Romero
35
Nov. 23, 2022
My Journey with Tyler Shields: Analyst, Investor, CMO
This week our host Brandi Starr is joined by Tyler Shields, CMO at JupiterOne. Tyler advises, guides, and operates high tech start-ups primarily in the B2B cyber security space. As a former market analyst, engineer, product manager, marketing leader,...
Guest: Tyler Shields
34
Nov. 16, 2022
Competitive Intel vs. Competitor Obsession: Striking the Right Balance
This week our host Brandi Starr is joined by Tiziana Barrow, Founder and CEO at Tilagia and Gerardo Dada, CMO at Catchpoint. On the couch Brandi, Tiziana and Gerardo will tackle Competitive Intel vs. Competitor Obsession. Tiziana Barrow has...
Guests: Gerardo Dada , Tiziana Barrow
33
Nov. 9, 2022
Collaborative Not Cookie Cutter: A New Approach to Event Sponsorship
This week our host Brandi Starr is joined by Phil Stanley, Senior Strategist at InVision Communications. Phil lives in the Boston area with his wife and has a son, 28 years old, and a daughter who is 25 years old. Phil is focused on the B2B...
Guest: Phil Stanley
32
Nov. 2, 2022
CMO Exit: Securing a Coveted Board Seat
This week our host Brandi Starr is joined by Coco Brown and Sabrina Hannam. Coco is the Founder & CEO at Athena Alliance and Sabrina is the CEO & Board Chair at Boardswell. On the couch Brandi, Coco and Sabrina will tackle CMO Exit: Securing a...
Guests: Coco Brown , Sabrina Hannam
31
Oct. 26, 2022
Aligning with Sales: Listening, Saying No, and Creating a Positive Feedback Loop
This week our host, Brandi Starr, is joined by John Brezinsky, VP of Global Product Marketing for Searchmetrics. A technology company, Searchmetrics helps enterprises increase revenue by leveraging insights from search data. John has also worked for...
Guest: John Brezinsky
30
Oct. 19, 2022
Web3: What it Means for B2B Marketers
This week our host Brandi Starr is joined by Hana Jacover, the Chief Hype Officer & Coach at Hype House Consulting. After 10+ successful years of building and executing marketing and marketing operations strategies for B2B Tech companies, Hana started...
Guest: Hana Jacover
29
Oct. 12, 2022
Event Sponsorships: Value or Waste
This week our host Brandi Starr is joined by Elizabeth Irvine, the VP of Marketing for MarketMuse, where she drives the content, demand generation and sales enablement initiatives for the organization. Elizabeth spent over eight years at TechTarget,...
Guest: Elizabeth Irvine
28
Oct. 5, 2022
Managing Through Rough Times: How to Lead with Vulnerability and Authenticity
This week our host Brandi Starr is joined by Max Stoddard, Chief of Staff at Tegrita. Max is passionate about enabling growth and success and loves seeing anything run more smoothly and people achieve more because of her contribution. Throughout...
Guest: Max Stoddard