Revenue Rehab: It's like therapy, but for your funnel.

Rita Richa

Rita Richa Profile Photo

Executive Producer at Reignite Media

Rita Richa is the host of Bippity Boppity Business, a podcast where she interviews former Disney cast members and enthusiasts to explore how Disney weaves magic into leadership, storytelling, customer experience, and project management. She began her career at Tesla and BMW, assisting over 3,000 customers and gaining firsthand insight into world-class brand experiences. Today, Rita is the Executive Producer at Reignite Media, where she helps B2B brands bring their content visions to life through podcast production, launch strategy, and coaching. She also serves as a Podcast Host and Event Content Strategist for Lenovo, co-leading a live pop-up podcast series tied to Lenovo’s “Work Reborn” research, transforming insights into high-impact, conversation-driven content that supports enterprise sales and thought leadership. Formerly a producer at a top B2B Inc. 5000 agency, she managed 13 B2B shows and 300+ episodes across SaaS, Fintech, and tech industries. With a background in vocal coaching, a talent for relationship building, and an eye for strategy, Rita helps podcast creators refine their voice, align their vision, and craft content that connects and converts.

May 7, 2025

Turning Booth Buzz into Closed Deals: A Case Study in Pop-Up Podcasting

This week on Revenue Rehab, Brandi Starr is joined by Rita Richa, a B2B podcast strategist and executive producer with a track record of turning conversations into revenue. Together, they break down how Lenovo overcame lackluster event ROI by...
Guest: Rita Richa