Revenue Rehab: It's like therapy, but for your funnel.

Paul Peterson

Paul Peterson Profile Photo

Fractional Chief Marketing Officer

Paul R. Peterson is a seasoned marketing executive and fractional CMO with over two decades of experience leading high-performing teams across industries like home services, healthcare, financial services, and manufacturing. He’s helped small businesses and national brands alike streamline operations, drive digital growth, and improve team efficiency. Paul’s leadership approach centers on clarity, accountability, and smart delegation—tools he’s used to scale businesses and empower teams. Today, he works with business owners to implement practical, sustainable marketing and leadership systems that free them up to focus on what they do best.

July 30, 2025

The CMO Role Should Be Replaced By CRO. #ChangeMyMind

Brandi Starr is joined by Alan Gold and Paul Peterson, seasoned fractional CMOs who believe fractured C-suite ownership of revenue is costing your company millions, and they’re here to prove it. In this episode, they challenge the widespread idea that multiple executives should own revenue, instead…