Revenue Rehab: It's like therapy, but for your funnel.

Leah Russo

Leah Russo Profile Photo

Founder & CEO of Novara

Leah Russo is the Founder of Novara, the consultancy B2B leaders call when they’re done duct-taping GTM together and pretending it’s strategy. A veteran marketing and revenue ops executive, Leah has spent over a decade building revenue engines that scale and torching the old playbooks that burn teams out.

She’s the creator of the Anti-Hustle Manifesto, a new standard for building go-to-market organizations that move fast without breaking their people. Leah partners with CMOs, CROs, and GTM leaders who know the truth: chaos isn’t a badge of honor, it’s a business risk.

Recognized across the MOps and RevOps community for her no-BS clarity, Leah’s on a mission to end burnout-as-a-strategy and build smarter, saner, high-performing GTM teams.

You don’t fix chaos with hustle. You fix it with clarity. And you start at the top.

May 14, 2025

Treating Marketing Ops Like a Cleanup Crew is Killing Your GTM

This week on Revenue Rehab, Brandi Starr is joined by Leah Russo, a veteran marketing and rev ops executive and founder of Novara, who believes “treating ops like a cleanup crew is killing your go-to-market”—and she’s ready t...
Guest: Leah Russo