Founder & CEO of Novara
Leah Russo is the Founder of Novara, the consultancy B2B leaders call when they’re done duct-taping GTM together and pretending it’s strategy. A veteran marketing and revenue ops executive, Leah has spent over a decade building revenue engines that scale and torching the old playbooks that burn teams out.
She’s the creator of the Anti-Hustle Manifesto, a new standard for building go-to-market organizations that move fast without breaking their people. Leah partners with CMOs, CROs, and GTM leaders who know the truth: chaos isn’t a badge of honor, it’s a business risk.
Recognized across the MOps and RevOps community for her no-BS clarity, Leah’s on a mission to end burnout-as-a-strategy and build smarter, saner, high-performing GTM teams.
You don’t fix chaos with hustle. You fix it with clarity. And you start at the top.