Laura Patterson

All successful companies want to continue to grow and scale their businesses – by serving their customers with excellence. They are committed to their customers, and they are driven to provide superior products and services that solve real problems for their customers. Ultimately, its only through customer connections, based on trust, that can accelerate your growth. And, the companies that we have worked with, realize that it’s getting more difficult to create authentic, deep connections with prospective customers.

Once you have trusting, loyal and deep relationships with your customers, you can clearly and quickly differentiate your products and services and drive business. But succeeding in creating a real relationship with your customer has become increasingly complicated and difficult. And, that’s where Laura and VisionEdge Marketing come in. Laura is passionate about customer-centric growth. She co-founded VisionEdge Marketing in 1999, a growth strategy firm to help companies grow faster through the use of data-driven insights, strategy, customer-centricity, performance management and operational excellence. She even wrote a 5-star book about it, Fast-Track Your Business: A Customer-Centric Approach to Growth.

Laura has won numerous awards, including Engati’s Top 30 Marketing Influencers and Top 200 Thought Leaders, Piktale’s Top 100 Influencer’s Award, and 20 Women to Watch in Business by the Sales Lead Management Association. Laura lives in Austin, where she is Mom to Riley, a toy Aussie. She is a superfan of hummingbirds and maintains a garden to attract them. Laura keeps her Zen with Yoga and reenergizes with a long run.