Solo Episodes
158
April 30, 2025
Stop Sending SDRs to Do a Marketer’s Job: The Case for MDRs
In this Starr-Led solo episode of Revenue Rehab, Brandi Starr brings a But How perspective to the widespread practice of handing qualified leads from marketing to SDRs and BDRs. Challenging the assumption that sales pressure is the next logical step,...
153
March 26, 2025
MQLs Aren’t Dead—But Your Definition Might Be
In this Starr-Led solo episode of Revenue Rehab, Brandi Starr takes a But Also approach to the frequently heard declaration that MQLs (Marketing Qualified Leads) are dead. While acknowledging common frustrations around the inefficacy of current MQL...